Calling all blondes! Our purple shampoo is infused with the same ingredients to keep hair strong and healthy, while toning and protecting color.

WHAT IT IS: A gentle cleansing shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in lightened, blonde, silver, and lightened brunette hair. Moroccan Rhassoul Clay both cleanses and conditions hair, drawing out toxins and build up while leaving the hair soft, smooth, and glossy. Violet Extract protects against environmental damage that cause discoloration and improves elasticity for stronger, healthier hair.

THE BENEFITS: •MOROCCAN RHASSOUL CLAY: cleanses and conditions hair & draws out toxins. •VIOLET EXTRACT: protects against environmental damage that causes discoloration.

HOW TO USE: Wet hair, lather in palms and massage throughout hair. Leave in for 1-2 minutes depending on desired amount of toning. Rinse completely.